During the design process for the Winter 23 jeans collection, it was necessary to differentiate between the two POLGAT house brands – HECHTER PARIS & MAX MORETTI. The distinction between the sub-brands is reflected in several elements, including the side stitching on the front pocket, stitching on the watch pocket, pocket fabric, and internal cleaning tape.
A clean and uniform display of jeans in the store was important to me, as it helps customers find the right fit. Most of our customers are returning ones who have already found a cut that flatters them, resulting in a quick and easy purchase. However, the variety of washes may be confusing to some, causing them to spend time searching for the right fit and cut instead of making a purchase.
Each cut is assigned a color that appears on its carton label, allowing customers to make a safe and quick purchase without making mistakes. All that's left is to choose the desired wash and enjoy the wearing experience.
